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Coca-Cola, the Christmas icon

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I'm sure it won't have escaped your attention that the Coca-Cola lorry is visiting Llanelli. An overexcited, breathless press release announced that Council leader Emlyn Dole"has exclusively revealed that the iconic 38-tonne truck has been secured for a one day show-stopper in Llanelli town centre".

Whilst the event will no doubt bring a welcome, if brief, boost to town centre trade, those marketing geniuses at Coca-Cola have, somehow or other, not only made this illuminated truck an integral part of Christmas, and an "iconic" part at that, but have secured taxpayer funded advertising from councils across the UK in the run up to Christmas. Fair play to them.

However, it would be interesting to hear Cllr Dole's explanation as to how this all fits in with Plaid Cymru's pop tax policy (recently endorsed by the seemingly less than 'iconic' Jamie Oliver) and the council's own role in tackling childhood obesity...after all, their Annual Report tells us they have set up a "multi-agency, multi-disciplinary childhood obesity prevention group, which focuses on current environment, services and policies which addresses community based prevention for childhood obesity." (The writer has clearly overdosed on sugar)

Anyway, I'm no humbug and was disappointed to hear that despite finding a perfect match to play King Herod, casting for an iconic open air Council Nativity Play in the town centre was abandoned when no one was able to find three wise men...




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